PERCEPTIONS OF CHANGE MAKING
Why do so many of the messages used to promote social and environmental causes use fear, emotional triggers, and morality? Fear framing and moral motivations can be ineffective in getting people to take action or even care about complex social and environmental issues. After researching how simple painless acts don't lead to a cumulative impact of world-changing-acts, we designed a tool to disrupt the way we make change.
The Game Changer Game is a fun and inspired group game (think: workshop, meeting or a pub game), designed to reorientate campaigns to be positively focused by challenging players to come up with the most creative idea for a quest to creatively address social and environmental issues. It's a ready-made guide and playful process for outside-the-box idea generation, focused on solving real-world issues and empowering teams.
The approach with this intervention was to create a gamified experience that forces you to think around your own established opinions of how an issue should be comminuted. The Game Changer Game introduces a public peer-voting mechanism that motivates players to be rewarded by the group for the most creative and exciting idea.
This makes it much easier for groups of colleagues to quickly edit and reward the ideas that have the most consensus (a process that is often hard to get to). The different rounds present different thinking lenses for players to frame their creative thinking, allowing for many divergent perspectives to be mined in a short period of time.