THE GREEN ECONOMY
There is no doubt of the need to rapidly address the social and environmental issues facing humanity today. Thankfully, the global creative and business community has started to adapt and take action in moving toward the United Nations (and many others) calls the 'Green Economy'. An economy that is sustainable, regenerative and circular in nature.
This is a global movement away from the ‘business as usual’ approach to the commodification of natural resources and the prioritization of profit over purpose, to circular and regenerative products and systems that provide economic growth and social equity all within the Earth's carrying capacity.
Seeking to incorporate the ‘ability’ to ‘sustain’ life on Earth, the conjoined word ‘sustainability’ has taken on many cultural meanings since it started to become more widely used in the late 1990s. The concept of economic growth in line with biosystem constraints and in respect of social systems makes complete sense when you consider the fundamental principles of life of Earth. We are all sustained by food, air, and water – none of which we can make ourselves without the beautifully complex natural systems that flourish on Earth.
The shift towards a circular, sustainable and regenerative economy is often referred to as being ignited in 1987 when the Our Common Future came out (called the Brundtland Report, crediting the main author). Then, at the Rio Earth Summit, the definition of sustainable development was catapulted into the public arena, setting the global agenda for a future that is sustainable and regenerative.
In 2015, the United Nations launched the Sustainable Development Goals (SDGs) with 17 global goals to be achieved over a 15-year plan. The Green Economy is critical to achieving these goals, with the Partnership for Action on the Green Economy bringing together nations, states and the private sector to rapidly transition to sustainable systems.
Many organizations and industry leaders who are adapting to the Green Economy need to rapidly upskill in Circular Systems and Sustainable Design in order to build capacity in creating new business models, technologies, and service models that fit within this fundamentally different approach to generating wealth and serving global human needs.
How are you making changes to be apart of the future economy? Circular Systems Design, life cycle, and systems thinking are all credible and powerful tools to enact organizational shifts towards a circular and green economy.